Unfortunately, the supplement industry is known for its lack of integrity and ethics. For example, companies who make huge promises their products can’t possibly deliver... that take advantage of your self-esteem... who are here today and gone tomorrow... or that inundate you with misleading ads and complicated information that confuses you more than it could ever help you.
We believe that real marketing should educate and help you make a solid buying decision based on the facts, NOT hype!
Your first line of protection is to make sure the company you buy from is legitimate and reputable. Even if their products look polished and their ads are filled with big-name pro athletes, the problems could be just beginning for you! Remember this rule:
Avoid companies who promote their products with athletes who obviously also use performance enhancing drugs as “proof” their products work. Think about it: If their products really were as good as the ads claim, why would their athletes still need to use drugs? Also, consider the fact that many of these same ‘superstars’ jump from company to company, suddenly claiming the new company’s products were responsible for building their physique. How’s that even possible? Frankly, this sort of advertising tactic is insulting and deceptive.
What We Do: By now, you’ve probably heard about our Natural Freak™ concept. It’s our answer to insulting, deceptive advertising. Simply put, we ONLY feature athletes in our ads that are 100% drug-free - PERIOD! Name even one other company with the guts to do that!
When we say our Certified Natural Freaks actually use our products and achieve the results we promise, we have the hardcore legal proof to back it up! That’s how you know our products really work... and why we can absolutely say, “The Results Are Real™”.
Some companies use this simple trick to fool consumers into thinking the product is actually a drug. Many times the name will be spelled like its real-world counterpart but with only a one-letter difference. Others use names that rhyme with the actual drug. Even worse, some have actually been caught “spiking” their products or selling what are actually real drugs or even designer drugs disguised as supplements!
What We Do: Our products only have names that make them unique and standout on the shelf. We respect our customers too much to insult their intelligence with this type of scam or to take advantage of those who just don’t know any better.
Some “Before & After” photos used in ads are almost too hard to believe, even if the athlete had used drugs for the transformation... let alone supplements!
What We Do: We can provide certified, notarized documents to prove that all claims made by any of the people in our Before & After photos and testimonials are 100% legit. They will stand up, without question, in any U.S. court of law.
**In the next installment, I’ll cover 3 more standards you need to consider BEFORE you buy from any company.