In my last installment, I covered the first 3 of 6 critical standards you should always consider when it comes to buying supplements. This time we’ll go through the next 3. Ready? Let’s go...

4. Do They Have Clinical Tests To Back Up Their Claims?

Big claims demand clinical testing to prove effectiveness. Unfortunately, most companies only rely on slick marketing instead of facts because it costs literally thousands of dollars to perform such tests. Others manipulate the data of existing tests and research (that originally had nothing to do with their products) to make them look even better. Still others claim their product is patented or patent-pending. If this is true, you should easily be able to locate it on the U.S. Patent Office’s website.

What We Do: We’ve already invested well over 6 figures on clinical trials to prove the effectiveness of our flagship formulas. And we are now investing even more money to test the other products in our line. Simply put, we’d rather stand on the scientific truth than hide behind slick marketing campaigns. (See here)

5. Who’s Behind The Company And What Do They Stand For?

Something most consumers never even consider is what they’re actually giving their money to when they support a company by buying their products. Find out who is in charge, and if they have a rock solid reputation in the industry. Just a few clicks on the more reputable message boards will reveal volumes. Do they support beliefs or organizations that are aligned with yours? Has the company ever even marketed a bogus product or ingredient? Do they have civil or criminal actions against them? The cold, hard truth may surprise you!

What We Do: We refuse to hide behind fancy titles and big offices. We’re completely upfront about who we are and where we’re going, as our Mission/Vision Statement clearly shows (See here). If a consumer has a question (even if they are not our customer), we invite them to email or call us directly. Our representatives at tradeshows are actual product users and employees; not the typical “rent-a-models.” In fact, our top executives still work shows to this very day.

6. Do They Offer A Money-Back Guarantee?

Beware if a company doesn’t have a return policy. And if they do, make sure it isn’t so strict you can’t even qualify. Also, check on the time limit allowed to make a return.

What We Do: We offer a big, bold guarantee... that other companies won’t touch! For any first-time consumer purchase of a product you make directly from us that does not meet your expectations, simply return it for a complete refund. This means when you combine our products with a reasonable, healthy diet and proper exercise, and they fail to help you reach your goals faster than any other product you’ve ever used before, we’ll give you your money back... up to one full year later! My friends please re-read this paragraph again for loopholes - you won't find any!! Either our products work for you or they don't. YOU are the sole judge and jury.

The Bottom Line:

When It Comes To These 6 Critical Standards, If You Can’t Easily Find The Information You Need Or Don’t Get Straight Answers, Shouldn’t That Tell You Something About Integrity?