** What you are about to read is one of the most important articles I’ve written to date. This information reveals what sets All American EFX apart from nearly any other brand in the entire supplement industry. Ready, set, go! **
NOTE: To get the most out of this edition, please read my last article first before you dive into this one.
Innovation will always be our watchword, and we will never rest on our latest success—you have our word on it. You’re about to discover why we’ve been able to help so many people worldwide achieve their performance, fitness and physique goals using the very best drug-free, hype-free supplementation.
| All American EFX | Others |
|---|---|
| 1. We uncover a true need first: We use the majority of our budget on the Research Phase – a much bigger risk. | 1.They come up with a price/cost structure first: They figure out the wholesale price, and then divide that number by their desired markup to get a bottom-line cost. That becomes the budget for the formulator. |
| 2. Our formulator comes up with a hypothesis (the formula on paper). | 2. Their formulator comes up with a hypothesis (the formula on paper) |
| 3. We test the formula – on ourselves, volunteers, laboratory specimens, etc. | 3. This is where most stop. |
| 4. If it works as planned, only then do we actually cost it out. | 4. ? |
| 5. Next, we figure out the actual product budget and try to make it work without cutting back on the formula. | 5. ? |
| 6. At this point, company executives decide if it's worth it (if we can forego some potential profits to make it affordable). | 6. ? |
| 7. The final product goes into production. | 7. The final product goes into production. |
We’ve already invested well over 6-figures on clinical trials to prove the effectiveness of our flagship formulas. And we are now investing even more money to test the other products in our line. Simply put, we’d rather stand on the scientific truth than hide behind slick marketing campaigns. Our additional potency, purity and drug screens, combined with our standard toxicology studies ensure you get nothing less than the most effective products on the market today.
They must be delivered properly to give you the results you crave. Most companies overlook this critical point: It’s not enough to have ultra-potent products and ingredients. NO! Vital nutrients must get past the stomach (the body’s ‘gate keeper’) and to muscle cells intact, or you can forget about maximum performance and results. That’s why we’ve focused on creating exclusive, pharmaceutical-level delivery systems for our products. It’s the big ‘SECRET’ behind why they work so well! It’s this level of technology that makes the difference between results you “think” you can see versus results you absolutely can’t miss!
We were shocked and embarrassed to see just how easily we could get almost any of the raw ingredients found in even the most ‘innovative’ products on the market today…until we tested them! Too many suppliers were willing to provide us the “same” materials that were supposed to be “proprietary” to a given company’s products. For example, our tests revealed that what was being sold as “Super Creatine-XYZ” was actually nothing more than standard Creatine Monohydrate! That’s why our policy is to have 100% of all raw materials used in our products tested—NO EXCEPTIONS—before they ever make it through our manufacturer’s door. Our customers deserve nothing less than this level of extreme attention to detail and safety…period!
We have the ability to design and discover cutting-edge compounds thanks in part to our exclusive relationship with our manufacturer, All American Pharmaceutical. With over 110,000 square feet of wall-to wall equipment, the technology of a billion dollar pharmaceutical company, and security on the same level as the Pentagon, AAP is without a doubt a major reason why our products are so effective and trusted by athletes and bodybuilders around the world.
Almost any company can buy raw materials and put them in a bottle to sell. But very few have the know-how it takes to turn those same ingredients into something that can produce a genuine “Natural Freak™”. That’s why our formulator of choice is none other than multi-patent holding scientist, Jeff “The Freak Maker” Golini. He’s someone who knows real science... and real bodybuilding. He has 2,176 square feet of lab space filled with space-age equipment he uses to work his magic for us.
We’ve also aligned ourselves with some of the most brilliant world-class researchers, top trainers and medical experts around the world to advance the science of drug-free physique and performance enhancement by creating an advisory board second to none. Get to know them below…
Athlete, scientist, and entrepreneur, Jeff Golini founded the All American Pharmaceutical & Natural Foods Corporation in 1984. Considered the "founding father" of Near InfraRed (NIR) analysis in the nutraceutical world, Jeff also serves as the Executive Research Scientist for a cutting-edge food and chemical analysis laboratory. Among Jeff’s achievements are, the discovery of the nitric oxide amplifying agent AAKG (arginine alpha-ketoglutarate), and the development of Kre-Alkalyn ® - reported to be the worlds first 100% stable creatine. A leading manufacturer of sports nutrition products and dietary supplements, Jeff is regularly asked to consults within the pharmaceutical industry. He resides in the beautiful state of Montana with his wife Kim, and their three children.
Dr. Kamen Stoychev is a graduate of the National Medical University in Sofia, Bulgaria. Currently, he serves on the AAP team as Vice President for Research and Development. Prior to that, Dr. Stoychev was the Assistant Director of the Dr. I.S. Greenberg Medical Center where he managed one of the branches of the clinic; supervised the start-up surgical unit and worked in the ophthalmological office. Dr. Stoychev’s experience includes work with pharmaceutical companies such as GlaxoSmithKline as a medical representative; consulting on a USAID and World Bank projects regarding healthcare in Bulgaria; authoring and production of a weekly live TV program “Medical Review’ on one of the national TV channels in the country, etc. Dr. Stoychev has been working actively in recent years in the field of Nutrition and Sports Medicine. He has participated and conducted clinical research and in-vitro studies jointly with colleagues from the Medical University -Faculty in Pharmacy, Sofia University, Department of Analytical Chemistry, the Bulgarian Academy of Science and the National Sports Academy.
Wendy Lou Jones is a researcher whose focus is in the fields of renal research, nutrition and supplementation. With degrees in developmental and molecular biology, she founded Royal Knight in 1989. Having had experience in developing new nutraceutical formulas, as well as tools for research and medical application, her company now assisted others in the development of their new products, clinical trial setup, needed documentation, and provides overall project support. As company president, Wendy Lou Jones expertise includes:
Dr. Georgi Momekov graduated from the National Medical University in Sofia, Bulgaria. He is a qualified pharmacist who also teaches s pecialized courses of Chemotherapy, Cellular & Molecular Pharmacology and problematic cases in drug therapy for pharmacy students. His scientific interests include experimental antineoplastic chemotherapy, cytoprotection and chemoprotection, safety pharmacology, biocompatibility assessment, phytopharmacology, nanoparticulate drug delivery systems, nutraceuticals and phytomedicines. Dr. Momekov is fluent in both English and Russian and has authored 61 scientific papers.
