It takes a real lab, real technology and real experts to develop innovative products like ours. That’s why so many companies make inferior, copycat products hidden behind ads filled with impressive clipart, slick marketing and BIG hype. You deserve real innovation - where more time and money was invested in developing the product... than the marketing campaign to sell it!
So what happens when a company doesn’t have all this? They resort to product knock-offs, slick marketing, outrageous hype and impressive clipart to hide this fact. And you get an inferior product where more time and money was spent on the marketing campaign than the actual supplement itself!
Everyone talks about “quality”, but we wanted to literally redefine what that word means. The current standards were too lax for us, so we created the “AAEFX Quality Firewall™”. It's easily the most stringent quality assurance and consumer protection program in the entire industry!
It all begins and ends with our incredibly strict product testing procedures. In fact, every product we produce must pass 3 critical quality checkpoints before, during and after production:
Before any pharmaceutical drug can be tested on humans, toxicology studies must first be carried out to guarantee their safety. As the name implies, these studies help to assess at what levels chronic toxicity may be reached. They also look for potentially dangerous side effects.
Unfortunately, toxicology studies are NOT currently required for nutritional supplements. So stick to brands that are willing to pay for such tests. (HINT: So far, there has only been one – All American EFX!)
Even though they are NOT required by our industry (and are extremely expensive!), we perform Toxicology Studies on every new product we produce. It’s yet another way for us to set the bar even higher for quality and safety in our industry.
By the way, we are also now in the process of performing additional Toxicology studies on our existing product line as further insurance and proof of their purity and potency. Did I mention before that we will NEVER be the cheapest brand on the market... can you now see why?
Whose fault is it when you don’t get the results you paid good money for… due to a lack of testing and poor quality?